The Washington Post today introduced a new co-branded and redesigned online business section in a partnership with Bloomberg L.P.
The collaboration combines The Post’s expertise in national politics and policy with Bloomberg’s business news, data and information from around the globe.
“As Washington’s leading news organization, The Post has long produced definitive, original reporting on the crucial economic-policy and regulatory issues that affect the U.S. and world markets,” said Marcus Brauchli, Washington Post executive editor, in a statement. “Partnering with Bloomberg brings together our strength in those areas with the enormous expertise of Bloomberg in market and policy news in one comprehensive online offering. This arrangement will allow The Post to focus on our strategy of being the indispensible source of news and information for and about Washington.”
Adding to The Post’s coverage of the financial crisis, financial regulation and economic policy, Bloomberg will provide daily business headlines, market news and data. The redesigned section features policy analysis, breaking news, exclusive reports, and customizable tools to track market trends.
Bloomberg’s market modules allow users to find stock quotes, follow industry trends and reference a daily economic calendar of events. The Bloomberg Watchlist feature lets users customize and easily look up the latest company stock information directly from the business section homepage. The Most Popular module will highlight the day’s top Bloomberg News stories.
The section will also feature two new blogs. “Political Economy,” will provide breaking news on economic policy decisions and analysis of how Wall Street and the broader economy will be affected.
“The Company Beat,” a blog by Jia Lynn Yang, who recently joined The Post from Fortune magazine, will cover policy issues that impact corporate America. Yang will give insights into the ways that business interacts with and influences Washington as well as corporate fears regarding the impacts of regulatory reform.
