OLD Media Moves

Variety executive editor to write book about “The Apprentice”

March 24, 2021

Posted by Chris Roush

Ramin Setoodeh

Variety executive editor Ramin Setoodeh is writing a book about “The Apprentice,” the television show hosted by former President Donald Trump.

A Variety story states, “HarperCollins has signed a deal to publish the book about the reality TV series starring Donald Trump, which will feature exclusive interviews with everyone from producers who worked on the show to former contestants on ‘The Apprentice’ and its offshoot, ‘The Celebrity Apprentice.’

“When ‘The Apprentice’ launched in 2004, NBC’s primetime lineup was lagging in the ratings, and the network was desperate for a hit. The reality series from Mark Burnett featured a simple premise: a group of ordinary people would compete in business-oriented challenges, until one winner was crowned with a cash prize and a job working for the Trump Organization.

“‘The Apprentice’ became an overnight ratings success, reaching more than 20 million viewers an episode in its first season. And no one benefited from the show more than Trump, who was rebranded from a New York tabloid fixture into a towering national celebrity.”

Read more here.

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