Categories: OLD Media Moves

TV exec: Bartiromo’s switch means booking wars are over

Claire Atkinson and Bruce Golding of the New York Post have more analysis on the departure next week of CNBC anchor Maria Bartiromo, who is apparently moving to rival Fox Business Network.

Atkinson and Golding write, “Fox Business didn’t confirm its hire, but sources said Bartiromo’s pact with the network was all but finalized.

“One former TV news exec said Bartiromo’s move meant that ‘the wheels are officially falling off of the NBC News Group.’

“‘Maria is a huge loss for CNBC,’ the source said. ‘Booking wars are officially over with her departure….CNBC will not get the big gets.’

“Bartiromo’s departure is also a sign that NBC News Group Chairmwoman Pat Fili-Krushel ‘can’t keep her top-tier talent happy,’ the source added.

“‘Ratings are dreadful at CNBC and they have just lost their biggest draw. Advertisers will be angry,’ the source said.

“‘Fili-Krushel was just schooled by the brilliant [Fox News chief] Roger Ailes.’

“Sources close to Fox Business anchor Liz Claman, who left CNBC in 2007, also said she’s not likely to be happy at Bartiromo’s arrival.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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tim says:
November 19, 2013 at 10:05 am
Booking wars are hardly over with FBN's ratings half of what CNBC's are. Beginning, maybe. Even that depends on a view of Bartiromo as something other than an apologist for the banks, the Street and the GOP. The Post hyped FNC over CNN for years but the numbers were on its side then.
http://tvbythenumbers.zap2it.com/2013/11/18/cable-news-ratings-for-friday-november-15-2013/216264/