Joe Mont of TheStreet.com reports that online trading site Zecco has released some software that will allow people reading business news online to trade in the stocks mentioned in the articles directly from the page.
Mont writes, “The next time you read a business article on a major news Web site, look for a small, purple ‘Z’ next to the tickers for companies mentioned. If you click on it, you’ll find pricing information and a form that allows you to trade or set price targets.
“The browser-based tool will work with an initial list of the top financial news sites. It also works on the tickers of some of its competitors, allowing users to read E*Trade and Charles Schwab commentary, but execute the transaction via Zecco.
“Zecco also announced a partnership with the real-time stock tip forum StockTwits that will allow users to quickly access investment ideas from news stories. Zecco plans to court additional finance and news sites, says Chief Executive Michael Raneri.”
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