Categories: OLD Media Moves

TheStreet.com rolls out Main Street

Keith Kelly of the New York Post writes Monday about TheStreet.com’s new venture called mainstreet.com, which aims to attract consumers interested in personal finance coverage.

Kelly wrote, “Though anything with a financial theme is seen as riskier today than it was a year ago, TheStreet.com officials see mainstreet.com as something different.

“‘There’s no reason mainstreet.com shouldn’t be bigger than TheStreet.com,’ said Steve Elkes, the company’s executive vice president of mergers and acquisitions and chief revenue officer. ‘The world it appeals to is much larger than the financial audience.’

“‘It’s an interesting move for a vertical publisher,’ said Colin Gillis, a media analyst at Canaccord Adams. ‘It expands their potential base of advertisers, particularly in the display area.’

“But he added, ‘This is going to take time to build.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.