Categories: OLD Media Moves

Yahoo unveils online business show

Yahoo Inc. will premiere an online technology show Monday that covers Silicon Valley business, according to a story by San Francisco Chronicle reporter Verne Kopytoff.

Kopytoff wrote, “The show, ‘Tech Ticker,’ illustrates that life goes on at the Sunnyvale Web portal despite ample uncertainty about the company’s future. Even the project’s small staff acknowledges that it is closely watching the latest developments of Microsoft’s $44.6 billion buyout proposal, which Yahoo’s board plans to formally reject in a letter today.

“Work on ‘Tech Ticker’ began about six months ago, before Yahoo started to wilt in the face of slumping finances, cutbacks of unpopular products and Microsoft’s unsolicited merger offer. The idea is to capitalize on the growing appetite for online video with a show that focuses on the business side of the technology industry, a niche that Yahoo managers said has little competition.

“A part of Yahoo’s finance area, ‘Tech Ticker,’ at www.finance.yahoo.com/tech-ticker, will feature videos of executive interviews, news analysis and a smattering of humor. The clips will appear on ‘Tech Ticker’s’ home page as well as on the pages for individual companies, listed among the news articles.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.