TheStreet.com has agreed to sponsor “Nightly Business Report,” becoming the first sponsor of the public television show since it was acquired earlier this year by CNBC.
“TheStreet is all about helping our users and subscribers become better investors,” TheStreet’s chairman and CEO, Elisabeth DeMarse stated in a prepared statement. “Our audience is naturally aligned with that of NBR, the longest-running business television program.”
“Nightly Business Report” reaches 96 percent of U.S. households.
“We are proud to have this award-winning, public television program as part of CNBC’s portfolio of multi-media offerings and are very pleased to welcome TheStreet as the inaugural sponsor,” said Robert Foothorap, senior vice president, CNBC Global TV Network Sales, in a statement.
TheStreet’s sponsorship includes two 30-second funding credits, featured at the beginning and end of “Nightly Business Report,” running April 1 to June 28.
