Categories: OLD Media Moves

TheStreet.com hires Dracula to vine the election

Jeremy Greenfield  of TheStreet.com writes that the financial news site has hired a person called “Dracula” to cover the 2016 presidential election through Vine postings.

Greenfielcd writes, “Many of the candidates have Vine accounts now: Donald Trump has 97,000 followers and nearly 12 million loops; Jeb Bush is at around 3,500 followers and 1.4 million loops; and both Ben Carson and his bus are on vine — the candidate has more followers and loops than his ride (about 7,000 and half-a-million. Chris Christie, John Kasich and others have Vine accounts, too. And they’re even interacting with the Vine activity around them. Berger said he would get a Jeb Bush tattoo if his ‘Macbook Pro’ Vine got over 1 million loops. It now has over 7 million. (Here’s the tattoo.)

“So, TheStreet is going all in on this trend. Over the past several Republican and Democratic debates, we’ve worked with Dracula (not his real name, though we do know who he is). You can see our collaboration at our official Vine account. I’m also pleased to announce that, starting today, we will be working with Dracula to create Vines all year that give you an inside look at politics and the presidential campaign in 2016.

“If Vine is new to you, you can also follow along at our politics Twitter account, where we’ll be promoting all the Vines, as well as TheStreet‘s Facebook page, where many will appear, too.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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