Categories: OLD Media Moves

The Information is looking at ads for its website

Tech news site The Information, which has generated most of its revenue from subscriptions, is now looking at selling ads on its site, reports Lucia Moses of Business Insider.

Moses writes, “Today, subscriptions, mostly priced at $400 a year, still drive the majority of The Information’s revenue, but Lessin said she’s open to new kinds of revenue, even — gasp — some kinds of advertising.

“The former Wall Street Journal tech reporter said she sees an opportunity to match The Information’s readers with advertisements in its newsletters for things like jobs and events, information that the audience is interested in, just not ‘flashing banner ads.’

“She said The Information has been brainstorming about such experiments this year after seeing growing interest from companies in placing those kinds of ads. Lessin said The Information’s subscribers number in the ‘low tens of thousands,’ and around 300,000 get its weekly newsletter.

“‘It could be exciting from a revenue standpoint,’ she said.

“Lessin said she hasn’t changed her point of view on the ad-supported media model, though.”

Read more here. A subscription is required.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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