OLD Media Moves

The Information is looking at ads for its website

April 16, 2019

Posted by Chris Roush

Tech news site The Information, which has generated most of its revenue from subscriptions, is now looking at selling ads on its site, reports Lucia Moses of Business Insider.

Moses writes, “Today, subscriptions, mostly priced at $400 a year, still drive the majority of The Information’s revenue, but Lessin said she’s open to new kinds of revenue, even — gasp — some kinds of advertising.

“The former Wall Street Journal tech reporter said she sees an opportunity to match The Information’s readers with advertisements in its newsletters for things like jobs and events, information that the audience is interested in, just not ‘flashing banner ads.’

“She said The Information has been brainstorming about such experiments this year after seeing growing interest from companies in placing those kinds of ads. Lessin said The Information’s subscribers number in the ‘low tens of thousands,’ and around 300,000 get its weekly newsletter.

“‘It could be exciting from a revenue standpoint,’ she said.

“Lessin said she hasn’t changed her point of view on the ad-supported media model, though.”

Read more here. A subscription is required.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.