The importance of MACU at the WSJ

Wall Street Journal chief product and technology officer Louis Story writes about the importance of members, audiences, customers and users.

Story writes, “The department I run at The Wall Street Journal — Digital Experience & Strategy (DXS) — has made great strides in promoting MACU-focused thinking and bringing out the best in all the disciplines we work with.

1. 1. Cross-disciplinary teams focusing on the MACU — We’ve created a number of teams with people from different disciplines working together from the start towards common audience-oriented goals. These teams are both structural — our New Audiences team, for instance, has reporters, editors, community interaction specialists, a developer and a designer — — as well as in cross-company working groups that are plotting our path forward.
2. 2. We have created a center of excellence around content insights, bringing together data scientists around the company to align methodologies and share findings. When decision-makers leading News, Marketing, Sales and Technology are looking at the same data, it dramatically improves alignment.”

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