Wall Street Journal chief product and technology officer Louis Story writes about the importance of members, audiences, customers and users.
Story writes, “The department I run at The Wall Street Journal — Digital Experience & Strategy (DXS) — has made great strides in promoting MACU-focused thinking and bringing out the best in all the disciplines we work with.
- 1. Cross-disciplinary teams focusing on the MACU — We’ve created a number of teams with people from different disciplines working together from the start towards common audience-oriented goals. These teams are both structural — our New Audiences team, for instance, has reporters, editors, community interaction specialists, a developer and a designer — — as well as in cross-company working groups that are plotting our path forward.
- 2. We have created a center of excellence around content insights, bringing together data scientists around the company to align methodologies and share findings. When decision-makers leading News, Marketing, Sales and Technology are looking at the same data, it dramatically improves alignment.”
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