Categories: OLD Media Moves

The FT has launched an audio daily news briefing

Financial Times has launched “FT News Briefing,” an audio rundown of the top global business stories of the day, designed for use with Google Assistant/Home and Amazon Alexa.

The briefing is also available as a podcast

Each day, editors will select the top business, markets and global news stories and deliver the briefing from the FT newsroom.

Listeners will be able to ask their voice assistants and smart speakers to play the briefing by 5 a.m. London time on Monday through Friday.

“Through data and research, we know that our consumers, who are generally time-poor, are looking for easy ways to access FT content via smart speakers and audio platforms,” said Alastair Mackie, head of audio for commercial, in a statement. “FT News Briefing allows us to both engage with existing subscribers and those who are new to our journalism.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.