The Economist is hip, yo

Mark Sweeney of The Guardian newspaper in London writes Tuesday about how The Economist magazine is popular with young readers after it was the subject of a rap song and a Facebook group.

Sweeney writes, “The rap, created by US students Ike Edgerton and Chris Misa under the name Psikotic, is a tribute that includes samples of Economist journalists such as Edward Lucas and Anthony Gottlieb from the title’s audio podcasts.

“The chorus of the rap runs: ‘He reads the Economist so he can get the gist, its solid competence gives him confidence that his intelligence is correct.’

“Other lines praise editorial standards such as ‘The style in which they write is simple and concise, how do they get their sentences so precise?'”

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