The Economist is relaunching its bi-monthly lifestyle publication 1843, named for the year The Economist was founded, reports Olivia Atkins of The Drum.
Atkins reports, “Every issue will follow a similar format, beginning with the Upfront section, a tangential take on the world right now, including the signature 1843 Interview with an array of fascinating people, as well as a dispatch from the future. Each article will hold storytelling at its core. In addition to print, 1843 will also publish new content regularly across a number of platforms, including a newly-designed website, film, podcasts and social channels.
“Rosie Blau will lead the magazine as editor-in-chief and will be accompanied by publisher Mark Beard. Blau joined The Economist in May 2011 on the Britain section, and most recently served as a China correspondent, based in Beijing. Prior to joining The Economist, she worked at the Financial Times. Beard joined The Economist Group in 2009 and has held a number of management positions across the business. Most recently he is responsible for leading the The Economist’s efforts in acquiring new subscribers, publishing The World in.., the Economist Group’s flagship annual product and managing the Group’s syndication and licensing business.
“‘1843 takes a sideways look at the enduring stories of our age, and seasons them with a dash of humour or irreverence. Our perspective is provocative, rigorous, independent and entertaining — qualities that are reflected in the magazine’s sophisticated style and beautiful design,’ said Blau.”
Read more here.