John Drescher, the executive editor of The (Raleigh) News & Observer, writes Sunday about business reporter Sue Stock, whose weekly column about how much money she has saved from using coupons has become a local sensation.
Stock, who saved more than $4,600 last year using coupons,Â recently drew a crowd of 300 people to a talk she gave at a local movie theater.
Drescher writes, “Stock, a business reporter, is our self-described ‘Coupon Queen.’ Since telling our readers in November 2005 about her coupon obsession, many of our readers have become obsessed with her advice.
“Her Taking Stock blog at newsobserver.com (check out her database of coupons) is one of our top-drawing blogs, consistently ranking just behind the ACC Now and Under the Dome blogs in readership.
“So when our circulation staff put together the event featuring Stock a few weeks ago, I wasn’t surprised that I had to drive around for five minutes to find a parking spot. Stock Mania had swept through Mission Valley.
“It started with the 2005 article in which she revealed her passion.”
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