Categories: OLD Media Moves

Tampa Bay Biz Journal unveils redesign

Bridgette Bello, the publisher of the Tampa Bay Business Journal, writes about the redesign of the American City Business Journals paper.

Bello writes, “This project started more than a year ago with our Silicon Valley Business Journal. There, and elsewhere in the nation, multiple focus groups helped us re-imagine the Business Journal of now. Our new look has rolled out across 19 of our markets and Tampa Bay is the first in Florida!

“It’s no secret: Print is not the wave of the future. Now, readers want to know what we know, when we know it, whether it’s a tweet or a breaking news headline pushed to your smartphone. Readers still also want our in-depth analysis and reporting, the story behind the story. That’s what you can expect in the weekly edition.

“News and connections strengthen our economy. News is also now a conversation that doesn’t stop with a story in our weekly edition. It starts in our Morning or Afternoon Edition, delivered free to your inbox twice a day. We invite your engagement through the print product, but also our apps, website, events and robust social media channels. You will love our ever-valuable List design, which features more expanded research designed with reader ease in mind.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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