Insider Monkey provides news for the hedge fund crowd

InsiderMonkey.com is a three-year-old site that focuses on reporting the news from insider trading and hedge fund filings.

The site, which has a staff of 10 writers, has at its primary goal attracting readers who are looking to outperform the market by following insiders and hedge funds. The site averages nearly 1.5 million visitors per month, and it became profitable 18 months ago. Insider Monkey also offers a premium newsletter for $399 a year.

The editor is Meena Krishnamsetty, who previously was an associate producer at Bloomberg Television and was on the afternoon news team at CNBC. She has a degree from the Columbia Graduate School of Journalism.

“Almost all of the hedge fund managers we get in touch with know and follow our website,” said Krishnamsetty in an email to Talking Biz News. “We have several hedge funds among our premium subscribers as well.”

Krishnamsetty said she has known the site’s founder, Ian Dugan, for 15 years. “Three years ago, he came up with the Insider Monkey idea,” she said. “He found a programmer and agreed to finance the site until it became profitable. We were three partners and everybody agreed not to receive any salary until this turned into a viable business.”

The site now is planning to add coverage of spinoffs, merger arbitrage and other special investing situations after it hires a new editor. The job posting can be found here.

Insider Monkey used to publish articles about technology stocks to attract traffic, but it now has a sister website where it covers business news about technology stocks.