Media Moves

Tampa Bay Biz Journal unveils redesign

November 22, 2013

Posted by Chris Roush

Bridgette Bello, the publisher of the Tampa Bay Business Journal, writes about the redesign of the American City Business Journals paper.

Bello writes, “This project started more than a year ago with our Silicon Valley Business Journal. There, and elsewhere in the nation, multiple focus groups helped us re-imagine the Business Journal of now. Our new look has rolled out across 19 of our markets and Tampa Bay is the first in Florida!

“It’s no secret: Print is not the wave of the future. Now, readers want to know what we know, when we know it, whether it’s a tweet or a breaking news headline pushed to your smartphone. Readers still also want our in-depth analysis and reporting, the story behind the story. That’s what you can expect in the weekly edition.

“News and connections strengthen our economy. News is also now a conversation that doesn’t stop with a story in our weekly edition. It starts in our Morning or Afternoon Edition, delivered free to your inbox twice a day. We invite your engagement through the print product, but also our apps, website, events and robust social media channels. You will love our ever-valuable List design, which features more expanded research designed with reader ease in mind.”

Read more here.

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