Jeremy Kahn of Conde Nast Portfolio writes Thursday about Raju Narisetti, a former high-ranking Wall Street Journal editor who left the paper to help start a business newspaper in India.
Kahn writes, “In some ways, the new publication, which is named Mint and began publishing in early 2007, allowed Narisetti to fulfill his ambition of starting an Indian version of the Journal while avoiding the bureaucracy and slowness that would have encumbered a project like this at Dow Jones.
“‘If we were launching a new paper at the Wall Street Journal—at least under the old management—we would have still been in focus groups,’ Narisetti says now, noting that the Journal only recently launched its luxury magazine, W.S.J., a project that had been under discussion since before he left the paper in 2006.
“Prior to his departure, Narisetti had been lobbying for several years to get the Journal to invest more heavily in India, where he saw a golden opportunity given the country’s rapidly expanding middle class, new stock and commodity markets, and an economic boom that was creating a thirst for financial news.”
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