Declines in ad revenue for Business 2.0, BusinessWeek and Money in June

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6 Responses

  1. larry marion says:

    Does anyone other than the author believe the ad revenue numbers can be gleaned by multiplying the posted page rates times the number of ad pages?

    Based on more than 30 yers of experience in business and technology publishing, it’s clear to me that while the ad page numbers are somewhat bogus, the ad revenue numbers from PIB are not even close to reality.

    No one I know in the business puts any credence into the ad revenue dollars offered by PIB. Chris, i don’t know but i have to ask, what makes you think the PIB revenue numbers have any relationship to reality?

  2. Eric Czechowski says:

    I concur. I have worked in the magazine business for more than 15-years. The reported pages and ‘open-rate’ revenue figures are grossly over-estimated. The PIB results do not account for the negotiated ad rate, which can run anywhere between 20% and 50% of the open rate.

    Also, the page counts become an issue with PIB. It allows for the inclusion of advertorial sections – those parts of a magazine which are ‘sponsored’ editorial.

    While magazine publishers are feeling the pressures of new media, they remain relatively profitable albeit not as profitable as pre-2000. However, publishers have leveraged their content to the web, with stand alone sites.

    Within the financial magazine categories, readers who invest generally require real-time information placing a pressure on magazines like Kiplinger’s. Business weeklies of course must re-adjust their editorial relevancy, since the Internet can provide nearly instant news content.

    As such, those magazine publishers have beefed-up their online presence migrating a majority of their print readership to the web via e-newsletters to provide daily web updates. With this comes online ad revenue, not included in the PIB results.

  3. Asia Lu says:

    NO more Business 2.0 magazine.
    Bad news.

  1. July 21, 2006

    […] Business 2.0, BusinessWeek, Fast Company and Money are having an “incredibly bad” summer, according to data reported by Magazine Association of America, said UNC’s Talk Biz News blog. […]

  2. July 22, 2006

    […] Traditional Media Threatened by ‘Anyone With a Video Camera’ Media companies are rushing to deliver content over the Internet, iPods and cellphones — but without a new model for creating it, writes David McCourt, CEO of Granahan McCourt Capital. Poised to Overtake CNBC in Video Viewership   Viewership of Forbes magazine’s online television segments will soon pass those for CNBC, predicts CEO Jim Spanfeller. The Web provides an opportunity for publishers to outperform established broadcasters, he says. Magazines See Declines in Ad Revenue, Launch Blogs Business magazines Business 2.0, BusinessWeek, Fast Company and Money are having an “incredibly bad” summer. Also: SmartMoney is launching a blog. Plus: Amid ad-page declines, Vanity Fair editor Graydon Carter and publisher Alan Katz are said to be feuding. […]

  3. August 12, 2006

    […] For those of you who have been paying attention, Talking Biz News wrote about a month ago about how many of the business magazines — including BusinessWeek, Business 2.0 and Money — had incredibly an incredibly bad June in terms of ad sales, according to data from the Magazine Publishers of America. […]

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