OLD Media Moves

Sportico EIC Soshnick: I want a “team” that collaborates

Scott Soshnick

Brad Adgate of Forbes interviewed Sportico editor in chief Scott Soshnick about the editorial strategy for the new sports business website.

Here is an excerpt:

How many reporters do you have on staff and what criteria did you use when selecting reporters? Does each reporter have a particular specialty in their sports business coverage? 

Scott Soshnick: We have 12 reporters on staff plus three editors.

When we started thinking about building Sportico’s editorial team, we knew we wanted hungry, motivated and resourceful journalists. We also placed a premium on ego-free journalists who recognize the value of collaboration. And that’s exactly what we’ve got — a team in the truest sense of the word.

Some of our journalists are specialists, such as Michael McCann, for instance, who is the preeminent voice in sports law. Brendan Coffey focuses on finance, while Peter Schwartz is a valuations savant. That said, Sportico reporters don’t — and won’t — stay in lanes because there are none. Whether it’s story ideas or sources, the incessant back-and-forth on our Slack channel is a testament to the collective over the individual. In the end, our community wins.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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