TALKING BIZ NEWS EXCLUSIVE
Like BusinessWeek, which is soliciting story ideas from its readers online, personal finance magazine SmartMoney is also tapping into its readers and their issues with the current market turmoil to guide its coverage.
“We’ve found that the queries our readers submit shed a good deal of light on which issues are of greatest concern right now,” says Weber. “And what we’re learning from readers is informing our future coverage decisions.”
Weber declined to discuss stories the magazine has in the pipeline, but he did provide some examples of past stories.
“One example is reader frustration,” says Weber. “I can tell you we got complaints about not being able to reach brokers during the hectic days in the market. That lead to a piece where we tested broker response times ourselves.
“More generally, we’ve also been struck by the level of detail in many of the questions and concerns from our reades. It’s not just ‘should I get out of the stock market?’ but ‘are money-market accounts or muni bonds really safe?’.
“It’s been a reminder that Americans have become incredibly sophisticated about their personal finances, more than you think. We’re adjusting to include even more detail in our stories.”
The Advocate is looking for a savvy reporter to cover the Baton Rouge business scene…
MLex, a LexisNexis company, is an independent news organization for breaking news and forward-looking analysis…
The Austin Business Journal seeks a staff writer to cover economic development in one of…
A Russian court on Saturday placed Sergei Mingazov, a journalist for the Russian edition of…
Justin Nielsen of Investor's Business Daily writes about the newspaper's 40th anniversary. Nielsen writes, "When the…
Clare Fieseler has been hired by Politico and subsidiary E&E News to cover renewable energy,…