Andrew Seibert has been named to the newly created position of president of personal finance magazine SmartMoney.
SmartMoney is a joint venture between Hearst Corp. and Dow Jones & Co. Seibert will continue in his current position as vice president and publisher of SmartMoney’s Custom Solutions, the venture’s custom publishing arm.
“Andy has done a terrific job with our custom publishing division, building it from the ground up since he joined SmartMoney 10 years ago,” said Edward A. Finn Jr., chairman and editorial director, in a statement. “We’re sure that the magazine and Web site will also benefit from his inventiveness and deep knowledge of the financial services industry.”
In his expanded role, Seibert will be responsible for the circulation, advertising and marketing operations of SmartMoney magazine as well as for SmartMoney.com.
Seibert joined SmartMoney in 1999 as creator and head of the Custom Solutions division, whose printed communications reach more than 13 million investors each quarter.Â
Before joining SmartMoney, Seibert was general manager of Money magazine’s Education Services, a division of Time Inc. that focused on retirement and investment-education products. He has also served as vice president of marketing at a division of GE Capital, and as a marketer at American Express Travel Related Services.
“I’m thrilled to take on this new role,” said Seibert in the statement. “I look forward to building on the successes of the SmartMoney brand, both in print and online.”
Seibert will report directly to Finn. Bill Shaw, publisher of SmartMoney and SmartMoney.com, will report to Seibert.
