Tonya Garcia of PRWeek writes Wednesday about Slate‘s new business-related news site, The Big Money, which will launch in June.
“As a digital product, The Big Money is an ideal venue for the ‘market-driven, immediate, [and] data-rich’ nature of financial news, Ledbetter adds. It targets an audience that recognizes the importance of finance without being steeped in it the way an investment banker would.
“‘We want to be both an original voice [as well as] an aggregator of material that’s out there that’s not easily digestible for the average reader,’ he says.
“While the spectrum of business news coverage is getting wider, there’s also a diverse audience in search of that information, including consumers who find traditional business news TV programs or Web sites too dull, says Evan Goetz, SVP at FD.”
Read more here.
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