Tonya Garcia of PRWeek writes Wednesday about Slate‘s new business-related news site, The Big Money, which will launch in June.
Garcia wrote, “‘My view is that we want to take the voice and authority that Slate has in politics and culture and apply it to the world of business and finance,’ says James Ledbetter, editor of The Big Money. ‘It’s authoritative, but not dull; intelligent without being too insider-y; irreverent where it needs to be, and I hope fun. The world of business and finance, while well-covered by a number of media outlets, can still use that.’
“As a digital product, The Big Money is an ideal venue for the ‘market-driven, immediate, [and] data-rich’ nature of financial news, Ledbetter adds. It targets an audience that recognizes the importance of finance without being steeped in it the way an investment banker would.
“‘We want to be both an original voice [as well as] an aggregator of material that’s out there that’s not easily digestible for the average reader,’ he says.
“While the spectrum of business news coverage is getting wider, there’s also a diverse audience in search of that information, including consumers who find traditional business news TV programs or Web sites too dull, says Evan Goetz, SVP at FD.”
Read more here.