OLD Media Moves

See what your friends are reading on WSJ.com

January 30, 2008

Posted by Chris Roush

Hoping to tap into the growing buzz of online social networks, The Wall Street Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user’s Facebook friends, according to an AP story.

FacebookThe AP story stated, “The feature, which goes live early Wednesday morning, is called ‘SeenThis?’ and is powered by a company called Loomia Inc. Financial terms weren’t disclosed.

“Loomia already provides WSJ.com with another feature called ‘People who read this … also read these stories’ which appears on the right-hand side of the text of a story.

“News Web sites will commonly feature lists of the most popular stories on the site, as measured by the most views, most e-mailed or most recommended or blogged about.

“But by showing articles that were read by viewers who apparently had similar interests, the Journal is hoping to harness some of the magic of successful shopping sites like Amazon.com Inc., which will make recommendations to shoppers based on what other buyers also bought.”

Read more here.

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