Quartz nearly doubles paid subscribers in one year

Business digital publisher Quartz surpassed 21,000 subscribers this summer, nearly doubling its subscriber base in less than a year, reports Sara Guaglione of Publishers Daily.

Guaglione reports, “Quartz had 11,000 subscribers last November.

“In March and April, subscription growth rate at Quartz was up by nearly a quarter year-on-year, according to The Drum, which first reported the news.

“Katie Weber, president of Quartz, told the publication that focusing on its ‘Need to Know’ COVID-19 email newsletter helped attract subscribers, as well as reporting on topics such as the office, mental health and commuting.

“Quartz also expanded its membership offering, with access to all digital content, member-only newsletters, deep dives, digital events and presentations. A subscription costs $14.99 a month, or $99.99 a year, after a 14-day free trial.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.