OLD Media Moves

Philly news site, radio station partner to cover local black tech business

Black tech news site The Plug and Pennsylvania’s only independent Black-owned talk radio station WURD Radio have entered into a partnership to cover Philadelphia Black technology news.

A story on The Plug states, “The partnership’s content will include a bimonthly segment on WURD Philadelphia listeners will be able to tune into The Plug’s bi-monthly segment on WURD Radio.

“While Philadelphia has become a major opportunity hub for Black tech and innovation, with nearly 9 percent of the city’s tech founders identifying as Black, there has been an under-reporting of the community as it relates to media coverage. Looking at headlines and local news, the coverage of Black tech and innovation is vastly less than that of white founders and entrepreneurs. As a result, there is less awareness and visibility of Black innovation which the community needs in order to tap into economic and social capital opportunities. The Plug and WURD Radio believe that by combining its resources, they will be able to achieve greater impact and reach in telling the stories of some of the city’s rising founders and entrepreneurs that can in turn lead to more funding and access for Black and Brown founders.

“‘Coverage of innovation in Black and Brown communities, not only in Philadelphia but across the country, tends to be unfavorable or noticeably missing in media, completely overlooking the amazing work of entrepreneurs from these backgrounds, when it comes to innovation,’ says Sherrell Dorsey, founder and CEO of The Plug.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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