OLD Media Moves

Philly news site, radio station partner to cover local black tech business

October 7, 2020

Posted by Chris Roush

Black tech news site The Plug and Pennsylvania’s only independent Black-owned talk radio station WURD Radio have entered into a partnership to cover Philadelphia Black technology news.

A story on The Plug states, “The partnership’s content will include a bimonthly segment on WURD Philadelphia listeners will be able to tune into The Plug’s bi-monthly segment on WURD Radio.

“While Philadelphia has become a major opportunity hub for Black tech and innovation, with nearly 9 percent of the city’s tech founders identifying as Black, there has been an under-reporting of the community as it relates to media coverage. Looking at headlines and local news, the coverage of Black tech and innovation is vastly less than that of white founders and entrepreneurs. As a result, there is less awareness and visibility of Black innovation which the community needs in order to tap into economic and social capital opportunities. The Plug and WURD Radio believe that by combining its resources, they will be able to achieve greater impact and reach in telling the stories of some of the city’s rising founders and entrepreneurs that can in turn lead to more funding and access for Black and Brown founders.

“‘Coverage of innovation in Black and Brown communities, not only in Philadelphia but across the country, tends to be unfavorable or noticeably missing in media, completely overlooking the amazing work of entrepreneurs from these backgrounds, when it comes to innovation,’ says Sherrell Dorsey, founder and CEO of The Plug.”

Read more here.

 

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