A new column in the Philadelphia Inquirer’s business section about small, publicly traded companies in the area will be sponsored by a bank, according to a story in Monday’s paper.
“In a more unusual arrangement, a Citizens Bank label will run with a new column produced by Inquirer writers and editors. Some of the revenue from the ads will be used to hire an editor for the column, which will focus on short news items about local, publicly traded companies. The new feature will be boxed in green, Citizens Bank’s color.
“Media experts said yesterday that the branded column could be confusing to readers.
“While there’s nothing inherently wrong with sponsorship of editorial content, it can create the perception of advertiser influence, or the real thing, said Jill Geisler, who teaches ethics at the Poynter Institute, a St. Petersburg, Fla., school for journalists. Editorial independence is a core journalistic value.”
Read more here.
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