Categories: OLD Media Moves

Outgoing Economist editor speaks his mind

Bill Emmott, right, who announced earlier this month that he was stepping down as editor of The Economist magazine, spoke with Newsweek magazine about a range of topics in this week’s issue.

The Q&A format included this interesting item:

The Economist’s circulation has increased by more than 40 percent in North America over the last five years. How did you manage that with all the competition from Web news outlets?

Globalization has helped us a lot. Globalization expressed as fear and greed: fear of terrorism and greed in terms of new opportunities. I think this has increased the market for the kind of international, political and economic analysis that we offer. And we were starting at a low base [of circulation]. We’re now at more than 550,000 in the U.S., but we are still a niche magazine relative to the mass market. The other thing is that if you can find a crisp, accessible way to provide analysis of the world—whether it’s in print or online—then people are going to want you in such an information-overload world.

Read the entire interview here.

In an interview with the Observer, a British newspaper, Emmott described the magazine’s success in this way: “‘We try to give you two or three things in every issue that you hadn’t thought of,’ says Emmott. The aim is to produce a weekly agenda that marks readers’ cards, that gives information, attitude, policies and a coherent world view. The aim to tell you what you think you ought to know – but didn’t, and couldn’t find anyone else to break the news (while Time was trying to take on television for mass market glory).”

Recent Posts

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

8 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

12 hours ago

Business Insider hires Ortega as director of newsroom operations

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…

13 hours ago

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

13 hours ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

14 hours ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

17 hours ago