OLD Media Moves

NY Times is considering subscriptions for Wirecutter

August 11, 2020

Posted by Chris Roush

The New York Times is in the early stages of researching a consumer subscription for its product recommendation site Wirecutter, reports Sara Fischer of Axios.

Fischer reports, “The Times bought Wirecutter in 2016 for over $30 million. To-date, most of the site’s revenue has come from affiliate marketing from retailers like Amazon and Walmart when a person clicks from the recommendation site to the retailer and completes the transaction.

  • Perpich says the site has experienced a surge in affiliate revenue thanks to people looking for new things for their homes during COVID, like office and cleaning supplies.
  • But over the long term, Perpich argues, “it’s better to be in a position of having multiple revenue streams” for the brand.

“Be smart: The Times wouldn’t be the first company to put this type of content behind a paywall. Consumer Reports, while offering some free content, also offers a $10 monthly digital subscription and a $39 yearly digital subscription. Its full subscription, which includes 12 issues of its print magazine, is $59 annually.”

Read more here.

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