Slate.com media columnist Jack Shafer criticizes a New York Times article that tried to make the point that growth in online retailing was slowing. Shafer wants to know why this was a story.
“One hallmark of a bogus trend story is the ‘to be sure’ passage that undercuts the story’s entire thesis. This piece has two. In the fourth paragraph, the Times reports that Internet sales are projected to top $116 billion this year, ‘making it harder to maintain the same high growth rates.’ In other words, Web retailing is totally huge, it’s still growing by leaps and bounds, but the bigger a fast-growing thing becomes—online sales, giant squid, or an algae bloom—the harder time the thing has sustaining 25 percent annual growth. If no industry can sustain 25 percent annual growth forever, why is it Page One news that the very healthy business of online retailing can’t either?”
Read more here.
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