OLD Media Moves

New homepage for The Economist launches

The Economist has launched a new homepage this week.

More than 40 percent of subscriber visits to its website start with the homepage. A big goal of the redesign is higher subscriber engagement and retention.

“This was a top-priority project for us because we know how important our homepage is to our subscribers as well as registered and anonymous users,” said Deep Bagchee, the chief product officer of The Economist, in an email.

The changes include a redesign that makes it easier to scan the publication’s top stories, and a dedicated world-in-brief module for global affairs. It also has a new module on the most-read stories by subscribers and a new “topic town” at the bottom to aid discovery of the analysis buried deeper within the Economist.

Bagchee said the redesign was a collaborative effort across design, product, editorial, engineering, data and insights, and project management.

The homepage was last redesigned in September 2019.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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