Categories: OLD Media Moves

Naming your biz magazine's blog

The Economist ran into an issue when deciding what to name its first blog for its web site, reports the New York Times’ Stuart Elliott.

Elliott wrote, “A funny thing happened to The Economist magazine on the way to coining a name for the first blog on its Web site (economist.com).

“‘We called our blog ‘Economics Exchange,’’ said Matthew Bishop, the United States business editor for the magazine, ‘until we realized it could be read ‘Economic Sex Change.’’

“So the blog was renamed ‘Free Exchange,’ Mr. Bishop said. The blog is being written by Economist journalists and contributors.

“Mr. Bishop offered his humorous look at nomenclature at the Media Convergence Forum in New York.”

Read more here.

Recent Posts

PCWorld executive editor Ung dies at 58

PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

2 days ago

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

3 days ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

3 days ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

4 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

5 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

6 days ago