Josh Sternberg interviewed Morning Brew CEO Alex Lieberman about the business news email newsletter company and its performance. Lieberman disclosed in the interview that the company will have $20 million in revenue this year.
Here is an excerpt:
At what point do you do original reporting?
We are starting to get there. What we’ve always been: curation and remixing. This idea of reading original sources, reporting and writing from scratch with our voice.
Where we’re going: the priority of the business is to go deeper. How do we keep people on site?
With our B2B audiences, original content will be more necessary. Industry professionals will come to us for insights and analysis. We won’t ever be breaking news. I think it will be like Ben Thompson, doing analysis and thought provoking analysis to help the business professionals think more deeply about the industry they’re in.
Read more here.
