“Morning Brew” revenue, subscribers skyrocket, staff expands

Business news email newsletter service Morning Brew is reporting a surge in revenue, new subscribers and a slate of key new hires as it enters its fifth year, reports Melynda Fuller of Publishers Daily.

Fuller reports, “Since 2019, Morning Brew has grown revenue from $3 million to $13 million, a 333% increase.

“After reaching 1 million subscribers last March, the publication expects to hit the 2 million mark this spring. Its podcast, ‘Business Casual,’ has recorded more than 1 million downloads. And its industry vertical, “’Retail Brew’—also launched last year, has increased frequency to three times a week and counts 100,000 subscribers.

“‘On the audience side, we take a full-funnel approach to growth. We believe in the power of brand, we have a robust referral program, we leverage creative content partnerships, and we take a hyper-focused approach to subscriber acquisition,’ Austin Rief, COO of Morning Brew, told Publishers Daily.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.