Categories: OLD Media Moves

Media confusing public with compensation stories

Dominic Jones, writing on his IRWebReport blog, argues that the business media, particularly the Associated Press biz desk, is confusing readers by reporting executive compensation numbers that are different than what is reported in proxies.

Jones wrote, “Take the Associated Press (AP), the most widely read news service in America, as an example. It has decided it’s not using the total compensation figures the SEC requires companies to report in their summary pay tables.

“Consequently, what AP is reporting in its stories to hundreds of mainstream news outlets around the country differs sharply from what investors are reading in SEC filings. The figures may be higher or lower, and it’s not exactly clear why, as I’ll explain in a moment.”

Later, Jones pointed out, “This entire situation is a mess, a shame, and as the British love to say, one giant cock-up for investors.

“I’m not taking sides here. I’m not qualified to say whose formula is the better one. But I am qualified to realize that having two sets of figures isn’t helpful. It breeds distrust. It makes something that is already discombobulating wrose.”

Read more here. AP deputy business editor Chuck Hawkins says Thursday that the wire service’s business columnist, Rachel Beck, is working on a piece about this issue.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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