MarketWatch losing readers?

Business 2.0 has a nice update on the Dow Jones acquisition of the CBS Marketwatch web site, which occurred almost a year ago. Seems that the site has lost a lot of viewers and that Dow Jones, which does not have a good history when it comes to acquisitions, may have overpaid.

To read the article, go here.

This article should be a template for every business reporter in how to follow up on a deal on their beat a year later. The reporter has some great stats to back up the argument that the deal didn’t turn out as well as Dow may have intended. I wish all deals were looked at as skeptically as this — and not just deals involving the journalism business.

That said, the only time I look at MarketWatch is to read Jon Friedman’s media column. When I want business news online, I typcally go to www.wsj.com or Google’s business news page.