LinkedIn is changing the name of its editorial team from LinkedIn Editorial to LinkedIn News after undergoing a redesign to bring more visual consistency to the vertical, reports David Cohen of Adweek.
Cohen reports, “‘The global editorial team plays a central part in LinkedIn’s professional community: creating original content and helping to cultivate and spread the insights of members, influencers and publishers,’ LinkedIn News executive editor Dan Roth said in an email.
“As the news vertical’s popularity grew, ‘we knew it was time to build a better identity for the team—in terms of the name and in the look and feel of our work—so that members would be able to instantly identify who they were hearing from and what our goals were,’ he added. ‘A big part of this rebranding is about continuing to build trust: trust that there are real editors behind this work who are there for professionals.’
“LinkedIn found that the lack of visual consistency made it difficult for members to identify content from its own editorial team, and the name ‘Editorial’ wasn’t resonating globally.”
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