BusinessWeek has a nice debate on its web site between Los Angeles bureau chief Ron Grover and deputy news director of BusinessWeek.com Justin Bachman weighing the pros and cons of the News Corp. offer to buy Dow Jones & Co., the parent company of The Wall Street Journal, Barron’s and Marketwatch.
Grover argues in favor of the deal, while Bachman argues against.
Lachman said, “In one swoop, Murdoch would acquire the keys to making this fledgling channel a success. Journal reporters would become ‘talent’ to be trotted out for the cameras. He could use MySpace to draw a younger demographic to the Journal’s new lifestyle and consumer offerings. Fox News could cross-promote and share studio space. Journal scribes could even start their own pages. The synergy orgy would be awesomely tacky.”
Read more here.
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