The website has a monthly readership of more than 1.5 million and a staff of more than 20 full-time writers and editors.
“In an era where many publications are struggling to find a model that works, FitSmallBusiness is on a countervailing path, building an avid readership and a fast-growing organization that has only scratched the surface in terms of reaching its full revenue potential,” said BJ Lackland, CEO of Lighter Capital, in a statement.
In the second half of 2018, FitSmallBusiness.com more than doubled the number of full-time employees and contractors, from 60 to over 130, adding staffers in editorial, marketing, and business development.
FitSmallBusiness.com also built out its senior management team, hiring Eric Noe as chief content officer and editor-in-chief. Noe was formerly the managing editor of ABCNews.com.
Additionally, the publication hired Adrienne Coopera as chief people officer and Daniel Kamen as chief marketing officer.
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