Caleb Silver, who left CNN 2014 to form his own production and consulting company, has been hired by Investopedia as vice president of content.
Silver will oversee all of Investopedia’s content operations, which includes honing the site’s editorial voice, enriching storytelling through interviews, thought pieces, and company profiles, and increasing the site’s video content, graphics and multimedia.
“What we want to do is expand our editorial range in what we cover and how we cover it,” said Silver in a telephone interview with Talking Biz News.
Silver said he would be hiring editors and writers for Investopedia. “We’re going to add what makes sense for us from an editorial perspective,” he said.
The move is the latest by Investopedia to increase editorial content on its site. In recent years, it has tripled content production, expanding its editorial team to include nine editors and over 100 contributors. In the third quarter of 2015, Investopedia page views were up 21 percent year over year; the company also saw 30 percent year to date revenue growth in that same quarter.
“I think that Investopedia should position itself as a place to make sense of the investing world and being smart about money,” said Silver. “What we want to do is have it learn more forward by anticipating news with really smart analysis and information and education. We’re not going to be a global news organization. What we’re going to try to build is more analysis and editorial anticipation so we are more current.”
Silver began his business news career as a producer for Bloomberg TV. He came to CNN in 2004 as an assignment manager for business news, and eventually became a senior producer of “The Situation Room.”
He joined CNNMoney.com in 2008 and became director of business news for CNN in 2012.
Before his career in business news, Silver ran his own video production company in Santa Fe, New Mexico, where he produced documentaries, news stories and wildlife videos throughout the Southwest, Central and South America.
