Bloomberg Media a surge in video engagement in March, with viewers turning to the publisher for clarity on topics like trade tensions, tariffs, and monetary policy, reports Mark Stenberg of Adweek.
Stenberg reports, “The result: a 38% year-over-year jump in total video consumption across streaming, digital, and linear platforms. March’s video consumption marked Bloomberg Media’s best monthly performance to date, according to chief commercial officer Christine Cook.
“The publisher is now reaching an average of 60 million viewers a month in 2025—up from 30 million in 2024—and reached 68 million viewers last month.
“The uptick contributed to a banner quarter for Bloomberg’s business more broadly, which saw a 5% year-over-year increase in first-quarter advertising revenue.”
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