Roddy Boyd, the founder and editor of the Southern Investigative Reporting Foundation, sent out the following to his readers:
The board and I are happy to announce that next week SIRF will change its name to The Foundation for Financial Journalism. The URL and updated website will be provided next week upon releasing a new investigation.
There are two reasons for doing this: 1. To better align our identity with both the mission and the nature of the reporting we release, and 2. Prospective funders told us that the SIRF name had led to confusion about whether our work was centered solely on business journalism.
As my goal is to grow FFJ from our current one man iteration into an organization with a staff delivering accountability-oriented investigations across numerous industries, obtaining institutional support and a much broader readership is a necessity.
To that end, 2020 is off to a good start with respect to raising our profile.
The year began with the release of my multi-month collaboration with ABC News’ Investigative Unit on their popular “Truth or Lies” podcast (and keep your eyes peeled on our site for more on this particular topic.) In March I’ll be profiled in an episode of PBS’ documentary series Frontline about my reporting on Insys Therapeutics. A brief clip of this work is contained in a recent PBS NewsHour segment.
Finally, you can be confident that whatever the name on our website, our investigations will remain deeply reported and rigorously edited.