Business Insider’s logo will no longer appear on Insider.com’s website, the publication’s CEO and founder Henry Blodget told Axios reporter Sara Fischer.
Fischer reports, “Catch up quick: The name change is the latest evolution in the publication’s nearly 15-year history. Blodget started Silicon Alley Insider in 2007 and later changed the name to ‘The Business Insider’ to widen its scope of coverage.
- Blodget says the team decided in 2016 when it launched ‘Insider’ as a corresponding lifestyle brand that it would eventually phase out Business Insider’s name.
- It’s since taken many steps to stitch together its ‘Insider’ brand with ‘Business Insider’ on the backend, including combining CMS publishing systems, matching the site formats and combining the editorial and tech teams from both titles.
- Eventually, the URL for Business Insider will be redirected to Insider, but there will still be a dedicated business landing page.
“Yes, but: Business will remain a core focus. ‘We plan to significantly increase investments in our business coverage,’ Blodget says.”
Read more here. The combined newsroom also wants to hire 100 new journalists in 2021.
