An Indiana University student successfully launched a campaign to get “Mad Money” and host Jim Cramer to come to campus for a show, according to the Indianapolis Star.
Daniel Lee wrote, “Kotzan came up with the idea of luring the show to IU in early 2006. Soon, he and other IU student fans of the show banded together to start their lobbying effort.
“‘We knew it was going to take something special to capture their attention,’ Kotzan said, noting the show gets plenty of pitches from its rabid fans.
“So the students launched a Web site, iumadmoney.com. They called in during the show’s phone-in segment.
“They wrote, filmed and edited a 10-minute DVD that was sent to the show’s producers. The DVD includes footage of Cramer sending out a ‘Norman Dale Hoosiers Booyah’ to Kotzan.
“It also includes IU cheerleaders, the marching band and a closing pitch by Dan Smith, dean of IU’s Kelley School of Business.
“The DVD, noting that Cramer has been known to throw a chair, shows footage of former IU coach Bob Knight’s chair-hurling incident.
“The video impressed Cramer and ‘Mad Money’ Executive Producer Regina Gilgan.”
Read more here.
