Courtney Sherwood, the business editor of The Columbian in Vancouver, Wash., writes Sunday about how the paper is trying to improve its business coverage.
“Example two: For more than 20 years, The Columbian has run a weekly feature called ‘Clark County at Work,’ which provides a quick snapshot of a local business. Starting with Saturday’s story, we’re making a few small changes to the feature.
“Too many of these companies have been small one-person shops who nominate themselves in an effort to try to drum up publicity and sales. I don’t blame them, but the result is that we get a distorted view of Clark County’s business community. To include a broader range of local businesses, we are now using a small-business database to help identify folks we might have overlooked.”
Read more here.
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