How WSJ’s parent and Big Tech are partners
Sara Fischer of Axios writes about how News Corp., the parent of The Wall Street Journal, has partnership deals with big technology companies.
Fischer writes, “News Corp. now has several partnerships with Big Tech firms, including significant paid licensing partnerships with Facebook and Apple News, as well as working partnerships with Amazon, Spotify, Snapchat and Twitter.
- Facebook: CEO Mark Zuckerberg, sitting alongside Thomson, announced last October the creation of the Facebook News Tab, a new, dedicated space on Facebook for curated, vetted news. Reports suggest that News Corp. was offered millions of dollars to participate in the program.
- Apple: The Wall Street Journal is the only national newspaper in Apple News+. Thomson has spoken highly of the Apple partnership, while its rival The New York Times has pulled out of the Apple News+ program. “It’s a younger demographic and it is obviously a source of potential subscribers for us,” he remarked on the Dow Jones earnings call in August.
- Twitter: The company has a #WSJWhatsNow partnership, which is in its second year. The “WSJ What’s Now” is a new franchise that brings enterprise reporting, business analysis and markets insights to Twitter in a video format.
- Spotify: The company launched its flagship daily podcast “The Journal” in September 2019 with Spotify’s Gimlet Media.
- Snapchat: The Wall Street Journal was a launch partner on Snapchat’s Discover platform in 2015 and it continues to be a highly-visible participant.”
Read more here.